I redesigned Telstra’s legacy ‘Your Telstra Tools’ self-service website to improve usability and drive digital adoption by Small Business customers, realising 350% of the forecasted cost savings.

Running parallel strategic & tactical streams, co-creating a to-be service blueprint with validated concept design for a new trade network lead generation service, while delivering tactical quick wins to Magnet's existing Trade customer site.

Designing the awareness & sign-up experiences for Australia’s largest telecom’s loyalty program, allowing customers to earn points for their spend. I designed engaging & personalised experiences across Telstra’s web & app digital channels, driving enrolment rates to reach 2 million members within 12 months.

Re-designing 5 brand sites to improve product discovery and enable direct to consumer eCommerce, delivering usability wins, accessibility and addressing key barriers to conversion.

Defining the IA (Information Architecture), key features, conceptual design and initial visual language for a redesigned Telstra flagship app, to support an evolving technology roadmap.